Your videos aren’t really achieving anything are they?
Hi, thanks for visiting.
My name is Adam. I’m a video consultant who helps purpose-driven businesses and social enterprises deepen their impact by putting their mission at the heart of their marketing.
Most mission-driven companies are making videos. Few are making them work.
Many are stuck with unclear messaging and scattered content efforts, and obsessing about meaningless metrics.
I help them focus on what matters: clearly communicating what they do, why they do it and how it makes a difference.
Because when you do video properly you do more than just generate clicks.
You inspire action
I work with businesses who use profit to power positive impact.
You’re a for-profit company with a bigger purpose. Your revenue fuels the change you want to see. Your mission isn’t an add-on: it’s central to your commercial offer.
You’ve got a video team, maybe a YouTube channel, reels, campaign videos…
You’re producing some great content.
But here’s the challenge: you don’t always have clarity on why you’re making each video, or how it connects back to your business and impact goals.
That’s the gap I fill.
Using my Mission over Metrics system, I help you link your commercial goals to the impact they create, driving both revenue and meaningful change.
I don’t replace your video team.
I empower them with clarity, focus and direction.
I make sure what you make is worth the resources you invest in it.
I give your videos a solid, intentional foundation.
I help you with:
Clarify your purpose-driven story and map it to business goals and impact-objectives.
Video Strategy
Connecting mission → message → measurable outcomes with content arcs that tell the right stories for the right reasons.
Content Design
Ongoing partnership to ensure every video your team makes hits the mark, with consistency and ROI.
Creative Direction and Advisory
The outcomes
Clear, confident messaging that blends purpose with profit.
Every video has a clear purpose and measurable goal.
Your content team works with focus, not guesswork.
Your video library becomes a strategic asset that drives sales, credibility and influence.
Your mission is amplified in a way that customers, partners, and stakeholders can’t ignore.
You get stronger market differentiation in a crowded mission-driven space.
And a brand story that doesn’t just sound good — it moves people to act.
Video is the most powerful way to show – not just tell – your story.
It builds trust with customers, partners, and investors.
It creates an emotional connection that turns values into loyalty.
It’s endlessly shareable and reusable, increasing reach and improving your marketing ROI.
It demonstrates how revenue directly drives real-world impact.
Video is powerful — but only if it’s purposeful.
❌ Without clear objectives, video is just content.
✅ With a strategy, video becomes your strongest tool for profit-driven impact.
It’s the difference between “We make videos” and “Our videos help us scale our impact.”
Why me?
I spent more than 20 years making videos for the biggest brands in the world. I grew YouTube channels, built content teams, led huge international projects, won awards...
▸ £millions of marketing spend
▸ 1000s of minutes of output
▸ 100s of hours of broadcast TV
▸ 10s of millions of views
Lots of great results, happy clients and industry acclaim...
But - honestly - a lot of it lacked any real value. And after a while, that really began to bother me.
Deep down, I’ve always wanted my work to mean something. To have a core purpose. A mission.
So I’m putting that in focus now.
My mission:
To make a difference.
To bring all my years of experience and expertise to help you make a difference with yours.
Ready to amplify your mission through video?
Let’s build a strategy that turns your content into your most powerful tool for impact…
(and not just another marketing asset)