Adam Birley Coaching

Video strategy coaching for founders 🎯

Stop wasting money on pointless videos.

Start creating video content that converts

You’re a founder

• You run your own business
• You make the decisions on spending
  
• You’re entrepreneurial and like to ​experiment
  
• You’re results driven
  
• Your new business comes mainly through ​referral, your reputation and your ​network
  
• You want to grow - bigger clients, bigger ​budgets, more exposure
  
• You are committed to marketing as ​essential to growth
  
• You want to include video in your content ​marketing mix, but it’s outside your ​wheelhouse
  

You struggle to know:

• How to use video effectively
  
• How to get the most out of video
  
• Where to place it / use it
  
• How to plan for it
  
• How to come up with ideas
  
• How much it costs
  
• How the production process works / how ​long it takes to create
  
• How to write a brief
  
• What to look for in a production company ​/ producer
  
• How to measure success
  

A good video strategy will help you:

• Build trust with your audience
  
• Position you as an authority in your space
• Boost your company brand value
• Nurture deep relationships with your ICP
• Turn this into warm, qualified leads who ​are ready to do business with you
• Supercharge your conversion process
• Unlock further work with incumbent ​clients
• Gain competitive advantage over those ​not using video
  
• Boost your revenue
  

You’re in luck

There are a few ways I can help. I’ll be bringing them online over ​the coming months to summer 2025.

Phase 1

Content launch -

Bringing video-strategy ​insight, information and ​techniques to your ​LinkedIn feed.

Phase 2

Product launch -

1. “Do I need a video” tool
2. Video brief Sense-Check
3. Brief-writing Power Hour.
   

Phase 3

Community launch -

Community with build-​your-own coaching ​modules, group calls, ​workshops and more.

Phase 4

Cohort launch -

Small-group, cohort-​based coaching sprints ​with group challenges ​and targeted content.

Why me?

I spent 20 years making videos for brands like Coca-Cola, Nike and Samsung.

£millions of marketing spend, thousands of minutes of output, hundreds of hours of broadcast TV ​and 10s of millions of impressions.

I’ve worked for sporting bodies ​like Formula One and the ​America’s Cup, sports teams ​like McLaren and AMG ​Mercedes and competitions ​like the Football World Cup and ​the Olympic Games.

I’ve created content for luxury, ​consumer and sporting brands, ​blue chips and tech giants, ​banks, energy companies and ​law firms.

I’ve built YouTube channels for ​financial-services companies. I’ve ​created videos for internal content ​teams at publishers like The ​Economist and the LadBible. I’ve ​produced shows for TV networks like ​the BBC, Sky and CNN.

I know what works. And I know what doesn’t. Everyone always makes the same mistakes.

Let’s make sure you aren’t one of them..